DESCRIPTION: Atlanta Sports Radio station 680 The Fan publishes its Ultimate Football Guide every year to provide an overview of the local football scene plus important news and commentaries on the major conferences represented in Georgia, including the SEC and ACC.

PURPOSE: Designed for 680 The Fan’s target audience, the guide is a source of information and original opinion on the local football scene. It features major university and professional teams with news, updates and predictions. There are also resources for local football venues and tailgating advice.

ROLE: As a design intern for Modern Luxury Media and Art Director Gregory Odendahl, I assisted with the development and implementation of the guide’s layout template and photo treatment. I also helped with typography selection and color choices. I participated in every stage of the design process: research and design development, design concept presentation, mock-ups, template application and final keyline creation and editing.

TOOLS: InDesign, Photoshop