Managed and completed the process of redesigning Atlanta Medical Center’s entire digital advertising landing page and tracking system for their four primary service lines – Primary Care, Bloodless Medicine, Bariatrics, Orthopedics.

Researched, proposed and implemented new tracking methods: from click-to-call tracking numbers to tracking forms to Google Analytics with custom URLs.

Created and manage Google Analytics account with weekly reports on traffic and monthly reports on demographics.

Manage and create all landing page/tracking needs.

Created responsive landing page templates in WordPress using a template generating system and custom CSS.

Developed designs to integrate with digital ads and print marketing for the respective service lines.

Set up landing pages for quick and easy edits/cloning/overall management.