DESCRIPTION: Cumulus Media publishes a medical guide every year with articles, photos, directories and advertisements. They distribute the guide to select markets all across the country.

PURPOSE: The guide is a free resource for the general public, designed for distribution in medical settings. It includes articles that offer health and wellness advice, local directories for medical professionals and services and medical advertisements.

ROLE: Hired as the principal designer by Art Director Gregory Odendahl, I designed the layout template for the guide’s articles and developed the issue’s page tag. I assissted with typography and color palette selection and implementation throughout the special publication. I participated in every stage of the design process: research, design concept development and presentation, mock-ups, template application and final keyline creation and editing.

TOOLS: InDesign, Photoshop