DESCRIPTION: Ala Moana Center located in Honolulu, Hawaii is the island’s largest shopping center. Ala Moana magazine is a bi-monthly publication used as a promotional marketing tool for the shopping center and information resource for shopping center patrons.

PURPOSE: This magazine is for locals and visitors in the area surrounding Ala Moana Center shopping mall in Honolulu. As a go-to style and shopping center information source, it offers apparel and accessory fashions, beauty products, gift ideas, mall news and other top trends. There are dining guides and a complete store directory included inside.

ROLE: One of my reocurring projects as a Modern Luxury Media design assistant under the supervision of Art Director Gregory Odendahl is to design layouts for the bi-monthly publication. These layouts are based on a variety of templates. I typically create at least one of each template design every issue plus the newsworthy section and a dining guide. I clip photos and prepare them for the print layouts.

TOOLS: InDesign, Photoshop