Developed a design and copy plan for a special direct mail gift campaign within Atlanta Medical Center’s 2016 Quarter 2 Seasonal Campaign focused on allergies.

Managed the creation of a custom design aesthetic.

Managed and assisted with research, sourcing and creation of the campaign gift: a plantable seed packet with front and back campaign branding.

Created the design and content of the direct mail card and envelope for the gift campaign.

Supervised print production and distribution of the complete gift package for the month-long campaign.